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UGG Brand Story

UGG boots snow boots why is it called? UGG what is this? The beginning of the UGG is a popular surfing enthusiasts, due to sheepskin boots with good warmth and comfort and gradually began to be accepted by the public, has turned into a winter essential supplies, because the sheep have been used more than snow boots swirling in the North American region and was initially used only for surfing the function after the warm gradually being forgotten by people, egg snow boots UGG brand name has become synonymous with.
If you want to talk about the history of UGG boots snow, then we must return to the last century 30's, Australia's farmers in the labor will find their feet after the cold, especially in the winter, so they started to do sheepskin boots to keep the temperature of the feet, which is the originator of sheepskin boots, at that time put Australian sheepskin boots to do collectively known as eggs. sheepskin boots, after the Royal Australian Air Force has been using, because of the tightness of aircraft is limited, at high altitude flight, feet warm is one of the pilots are most headaches, so sheepskin boots have become essential when the pilot flying supplies, from sheepskin boots one more name is fug or flying-egg.
UGG original name came in. called ugly boots (which means ugly shoes). Later, Australians nickname it egg. LOGO also refers to a body round fur boots, until 1994 by an American registered trademark of UGG Australia, but also manufacturers slowly into China from Australia. After the United States, Egg began in various countries to register the trademark, but the Egg trademark in Australia, when faced cyber squatting lost on the grounds that Egg Australia has always been its own brand, so Egg Australia could be the use of local shoe manufacturer. At present relatively well-known Australian native fur shoe brand is Yale's (Yellow Earth). The company later acquired by the Chinese, set up factories in mainland China, but also for the United States do so on behalf of the Egg processing. Egg Australia the United States take the lead in entering the mainland, branding has done sound and color. Not long ago, Yale's also come to the mainland to expand their markets, also launched its own brand - Yellow Earth, but the two are in the Egg trademark cyber squatting, after the last register the event, Australians are starting to play the brand protection.