Now, with Koolhaas, latex clothes the world’s most fashionable architect, spider costume created its own spectacle. Outside the shop’s front door, a familiar brand-name landscape is visible: Victoria’s Secret, Armani Exchange, Dean & Deluca. A more elite style vortex is reached by the back stairs: the Mercer Hotel, Jean-Georges Vongerichten’s Mercer Kitchen, and Canteen, with its Marc Newson interior. Armani Casa is on the next block, across from the influential Moss design shop. Zentai unitardhopes to differentiate itself with translucent polycarbonate walls and an interactive costume spiderman multimedia experience. Being at Zentai unitardis supposed to be as entertaining as buying.
For starters, the latex zentai will change with the seasons. A glass elevator 12 feet in diameter is stocked with handbags so customers can shop while descending to the bikinis. Down below, a black-and-white marble floor echoes home base in Milan. But intentionally distorted mirrors convert the classic checkerboard into a fun house.
