Milan spring and summer men’s fashion week of 2010 was held during the economic stagnant period, the chairman of National Chamber of Italian Fashion Mario Bollix said, "(Italian fashion industry) had experienced a "U" crisis tendency, and now it has reappeared ostensive trend.
There were about forty press conferences altogether in this fashion week and ninety three fashion series were shown for public, and the amount had increased by fifteen percent than that on the Milan autumn and winter fashion week of this January. Thereunto, the two big brands Giorgio Armani and PRADA had been held two fashion shows.
Dolce and Cabana who did not appear on the list of exhibitors in the last few shows also held a press conference again, and even Marc Jacobs also carried the newest series to attend the Milan men’s fashion week.
The same optimistic situation occurred in Florence the just concluded 76th session of the Patti Cuomo men's show. As one of the world most important exhibition of the men, it is held before the Milan men’ week, in parallel to the Milan men's week.
According to the spring and summer men’s fashion week of 2010 or the order concluded of Patti Cuomo, the double-breasted short suits and dust coats are still the hit of many design brands. The cut of most clothes has made a kind of relaxed, casual and informal feeling. The trousers are designed to be very fit to body lines. Some of them are pencil pants, and some are added in more fold elements.
"Neoclassical 2010" is the theme of the latest season, designed by Giorgio Armani. Three-piece gray suit with striped shirt and salubrious tie are showing the conservative attitude in this season clothing to people.
