Luxury is the dreams of others - Interview with the global president of Cartier jewelry Cartier jewelry І©¶ыДЙ·рДЙЛ№ current global president of І©¶ыДЙ·рДЙЛ№ as a unique art of discerning collectors, not just a businessman. Perhaps, to become president of Cartier, the first must be an art collector and connoisseur. Perhaps the only art collectors and connoisseurs, to shoulder the heavy responsibility of steering Cartier. Ўц Interview: Cao Wei Some people photography: Zhou Yeomen look at the history of Cartier, founder Lu Yoke to Asia is a great traveler, he has around the world, too far behind India, with the state who bought a large number of imperial gem. This is almost the same as in the 18th century adventurers who treasure the journey started. Cartier's president and later almost all of their number has somewhat the character of this adventurer, current global president of Cartier jewelry І©¶ыДЙ·рДЙЛ№ (Bernard Furnas) is no exception. Sit "High Watch and Jeweler Show in Geneva" in the Cartier small kingdom, Borne strive to adventurer's pioneering spirit and unique art collectors appreciation to the interpretation of the luxury brands. A 159-year history as a luxury brand president, many people asked І©¶ыДЙ·рДЙЛ№ Cartier jewelry on business strategy, market positioning and future development. But I talk to him from the moment he most wanted to go places; the road will be a treasure hunt? He smiled, said in passing that a rather strange place Tierra de Fig, a sudden silence each other down. He thought that the world is the southernmost corner of the world's most southern island of fire to be put down all the troubles the most distant lighthouse. Borne looked at the hands of Cartier gold watch, like much to see, just like a general appreciation of a work of art. He loved antique cars, "the last century 60's antique car, the world and no other car can." He also obsessed with the 20s of last century decorative art and design, "It's furniture that's light, and all have fascinating details.”Art for Borne concerned, not just a collection or a thoughtful appreciation, beautiful things He spoke, his face is a fascinating show of intoxication. Origin of Chinese luxury when early in 2004, sponsored by Cartier jewelry classic roving exhibition, once the world came to Shanghai, China, exhibited the Cartier has a very complete collection of classics, including 1500 different periods of the most Cartier works fine. The auction by a collector or looking back Cartier former representative works, handicrafts covering a half century the ultimate luxury for the Chinese people love art, to appreciate the Cartier of DNA and source of inspiration. On Cartier and China origin, are in the beginning of the last century, Asia has been keen to Lu Yoke to collect ancient China, jade and jewelry, and Cartier are also works by early 18th century Chinese emperor appreciated. Today Cartier Art Foundation, once aided the two famous Chinese artist Cain Goo and Huang Shi-shun, the Chinese today are profound in this brand-name recognition Zhu Boa, "Today we are in the Chinese market has a very rapid development, opened in 3 years on 20 jewelry stores, which Cartier luxury and image spread of globalization has a positive effect.”But Borne own love of Chinese art, but had a special kind of personal taste," I favorite ancient Chinese wood carving, not Buddha, but the times are different dynasty warriors riding wood, all kinds of strange birds and animals of the wood. "Ancient Chinese carvings often convey a subtle quaint Chinese aesthetics, an elegant Zhiyuan aura. Borne, of course duty-bound to taste his projected works of Cartier. Today, Cartier each designer works out samples of paintings, will be amended by Borne, "I cannot allow any of Cartier designs can be made by other brands work the same." Current Cartier all of the designers, each with Cartier are rooted in the DNA, this brand of all history has taken root in their hearts. Borne is to identify every Cartier works all contain the soul of the brand itself, in which. As to whether the world famous artists to exchange, joint creation of new works of jewelry, the president is always the attitude of detachment, he said that artists flaunt any design work, the artists often lost after the departure of their creativity, "Card to Asia is on its eternal way of different prowess, not an artist or art of any faction led his style.”If one day can personally design? Borne replied: "If I were to design their own piece of Cartier jewelry given to loved ones, I will create a Cartier heart, but also spend a beautiful Art Deco design era." To eternity overcome the impression that people were still in, Cartier in the past 159 years of history can always play the role ahead of its time. For example in 1938 produced the world's smallest watch to the British Princess Elizabeth, to Richard Burton in 1969, carving the world's largest pear-shaped diamond, "Bolton - Taylor Diamond", 1909, a drop type strap patent application, 1933 create invisible on the clock, and others are the epoch-making work. But Borne said Cartier will not make fashion products - because life is very short fashion, like the clothes we wear become obsolete next year. But the jewelry is the almost eternal people to pursue things, no matter which era should be timeless. "You could say the future of Cartier has long existed in the past and being." He described the success of Cartier, is a long-cherished dream of people, which relates to the brand's DNA, there is a long history, classic stories and Celebrity legend. Cartier is no doubt the miracle of luxury brands, we recognize that people in this job for 40 years, they had it known some 40 years earlier than they have in this work, and this is the importance of DNA Cartier, from its history, Liu Yahoo numerous romantic and sentimental story, we heard many people before us Cartier gift of love, and these love stories is often a history of the sections touching stories. Facing reporters, Borne casually told about a Cartier-style legend. Then a famous Mexican actress Maria Felix came with a jar Cartier, is a jar containing a small crocodile jump, she insisted Cartier in the shortest time to for her to create a crocodile necklace precious stone for the prototype.