In the end of 2009, Nintendo ushered in his 120 birthday, and at this time, he designated the market value of 850 billion dollars. And in Japan it becomes only second to Toyota, Nippon Telephone Telegraph Company and Mitsubishi UFJ bank's fourth largest company. The 120 year-old senior well deserves its status. Its previous rival, Sony, has declined to 23rd in the ranking of companies in Japan.

It might be difficult to imagine that 10 years ago, the order of precedence of the "old "emeny is absolutely not the case. Nintendo almost went bankrupt, even there are not software developers develop the games for its N64 game machine. When ndsl also stubbornly held "game card" concept and intoxicated in it, Sony has become the dominent of home game consoles because of the success of its PS ans PS2.

Recalling the success of Nintendo, in 1970s, Nintendo, the first manufacture taking the game consoles into family, introduced the red and white machine. In the games industry, nintendo ds tt card is the synonym of home machine. However, in the beginning of this century, the situation changed. Nintendo became the byword of “old age, old fashion or the lack of creativity” But the manufacturers which led by the representative of Sony and Microsoft ride on the crest of success in the market due to apply itsself to innovation. Undoubtedly for Nintendo, it has always adhered to its tradition, focusing on a fixed group of consumers and the market gained already It is almost the same characteristics of Japanese companies, which also helps Japanese companies gain success.

Nevertheless, things are different now. This characteristic seems to be more suitable to the luxury good industry rather than the high-tech field worshiping innovation. Nintendo keep to base line, which was no different with entered a chronic suicide process. The present CEO SatoruIwata is the leader saving dsi card out of difficulty. SatoruIwata, among the 50 best CEOs in the world elected by Barron’s in 2008, was in the first place. Satoru Lwata's contribution is that he led the company to develop NDS and introduce the competition of home game consoles into the "palm era". Of course, Wii - new benchmark of the game industry, the professional player groups no longer be the sole objective of Nintendo, the game sales object also include the elderly, including housewives and even professional managers.

Wii was a miracle created staggering. Some people are even willing to give up a wonderful beach stroll, but also, and the whole family to play together more than two hours. Now, the same volume is Wii psu on Xbox 360 and sum, but also the PS3 NDS over twice the PSP, innovation gives the tree of 120 years old tree "vitality". The development of Nintendo is just like the game character Super Mario, being safe after many difficulities and upgraded finally.