Gamasutra published the interview of the director of nintendo ds card ,in which he talked about the hardship and happiness in expandig the market in Korea. As a national game, it has not changed so much , but still have an important position in the soul of many players. The strategy of Nintendo is " to enlarge population of game player",that is toexpand more group to experinece fun of game without caring ones age and sex. Nintendo Nintendo has given "New Super Mario Bros. Wii" a whole new game content without props and additional modes as the past. Nintendo is seeking a way to reboost the game market. The most possible way is to publish the completely new machine in the world market to improve the increase of sales once again.

Now, it seems that Nintendo is developing a new game with Internet. It is likely to use of the lastest Larrabee GPU, if Internet is to assists with development of portable GPU of Wii game.Intel and Nintendo are researching for chest with high efficiency to combine picture processing unit with the CPU. It ensures the healthy development of emerging industry, and gifts the huge success to the real outstanding producer. Goal of nintendo r4 is tp provide happiness and fun taht people couldn't find in online games,not to compete with online games.Up to now,they still position the market with this idea. Its U.S. branch has recently registered a trademark or updated an old trademark, "Luigi's Mansion".

Fortunately, Nintendo owns such heroes as Mario, Pokemon, Zelda, which are the brand having popular group. Nintedo's new models must launch together with excellent game softwares,for example FC model together with "Super Mario Bros","GameBoy" together with"Tetris",SFC model together with "Super Mario World. In other words, it could not excessively depend on such powerful brands. They should lead Korean to addict to the experience and charm only from Nintendo games.

For example, there is a bottle full of water in the game, and the water will flow out by players simply turning the handheld game console upside down. Nintedo held a "Teris" contest for a better sales.The winner could enjoy the former Soviet Union travel , which launched a "Teris" storm in America. On the other hand, owing to the price-reducing of Wii, ds dstt gains improved sales, which also lifts the consumption level. The meaning of bouncing back of share price,not only make stock market went up, but also make investors can have more confidence. With such strategy, in November, NDS seized the astonishing 1 million sales in Korea.

Visioning the future,Nintendo still need to explore more software that are in Korean.By providing these special and charming games for Korean consumers, Nintendo will make great contribution to Korean games' grow and development with a new way.